Annual Liberty Bowl Parade & Pep Rally

Stay Tuned for 2017 Liberty Bowl Parade Details!

2016 Liberty Bowl Parade  was heldon December 29th @ 3 p.m.

Bash on Beale Pep Rally on December 29th @ 4:30 p.m. in Handy Park


Cheer on your team at the official parade and pep rally for the 58th AutoZone Liberty Bowl! Liberty Bowl Parade will march down Beale Street, featuring both competing college teams full marching bands! Parade will also consist of high school bands from across the country, cars, dance groups, national beauty pageant winners and more!

Liberty Bowl Pep Rally will begin at the intersection of BB King Blvd. & Beale Street at 4:30pm.   Each team will bring their full band, cheerleaders, head coach and team.

This event is free and open to the public.  Attendees are not allowed to cross the barricades during the parade.

Sponsored by the Beale Street Merchants Association.

For more information about the Liberty Bowl, visit