Annual Liberty Bowl Parade & Pep Rally

2019 Liberty Bowl Parade date will be announced October 2019.

2019 Bash on Beale Pep Rally date will be announced October 2019.


Cheer on your team at the official parade and pep rally for the 61st AutoZone Liberty Bowl! Liberty Bowl Parade will march down Beale Street, featuring both competing college teams full marching bands! Parade will also consist of high school bands from across the country, cars, dance groups, national beauty pageant winners and more!

This event is free and open to the public.  Attendees are not allowed to cross the barricades during the parade.

Sponsored by the Beale Street Merchants Association.

For more information about the Liberty Bowl, visit